STEP 1.
WITH WHOM
Stakeholder mapping and analysis
Many place-making projects often start with the question: what are people missing in this neighbourhood, or what do we need to change in this public space to make it more approachable for the wider community?
You can do a mural and some other physical interventions but as well you can honour the area and its rich history and celebrate its culture by music and entertainment involving diverse audiences while contributing to the revitalization of the neighborhood!
Having this in mind you are ready to start now!
To begin with, ask yourself: With whom?
In this first step you need to map and involve your stakeholders – they are people, organization, institutions and others who can help you with your process.
Here are some examples of how you can achieve that:
This toolbox is helping you to transform places with the help of an arts and culture approach and cultural heritage education.
1. MAPPING THE STAKEHOLDERS
(working template/material)
- to build your stakeholder engagement plan
- to understand the extent of engaging your stakeholders
- to coordinate your team, time and money accordingly
TIME TO DO THE EXCERCISE
60 minutes
PEOPLE INVOLVED
5 – 15
TRAINERS
1 – 2
WHAT DO YOU NEED?
- a four-quadrant map (Mendelow’s Power-Interest Matrix)
- sticky notes (to write down the stakeholders)
- pens or markers
EXERCISE:
- Write the names of every stakeholder you can think of on a sticky note (one name per sticky note)
- Discuss with the team how much interest and influence this person or organization has on your project
- Place the sticky note in the appropriate quadrant on your stakeholder map
- At the end, talk again with your team and see if it is necessary to move some of the sticky note from one quadrant to another or is somebody missing from the map
As you start going through this steps, ask yourself and the team this questions:
- Who is interested in having things change (short term and/or long term)?
- Who is willing to participate in some way using their talents or funds?
- Are there any existing funds that could be used to make improvements or can help you to develop the program in this space?
- Are there existing organizations that could provide long-term management for the space? (this is applicable if you are doing the long term intervention)
How to do your
Mendelow’s Power-Interest Matrix
(working template)
Explanation of the categories of the Matrix
The Four Categories
- High Interest/High Influence: these are your key players and should be managed closely. These are the stakeholders who can most impact the success of your project.
- Low Interest/High Influence: as this group can influence your project, you should keep them satisfied; help meet their engagement needs and make them feel involved. This group won’t require as much engagement but they still need to be satisfied with your engagement.
- High Interest/Low Influence: keep this group informed. Talking with them is often helpful for feedback on your project and can help ensure that no major issues arise. They can also help identify areas that could be improved or may have been overlooked.
- Low Interest/Low Influence: this group has little influence or interest in your project and should be monitored, but don’t ignore them. Let them know about your project and then periodically check with them in case anyone in this group moves to another group.
2. NAMING THE PROBLEM:
INTERVIEWS WITH STAKEHOLDERS
(working template/material)
- to understand the different, even contradicting interests of different stakeholders
- to contextualize the challenges of the place / neighbourhood in question
- to practice a deep and analytic approach to a design problem
TIME TO DO THE EXCERCISE
30 + 60 minutes
PEOPLE INVOLVED
5 – 20
TRAINERS
1 – 2
INTERVIEWEES
3 – 10
WHAT DO YOU NEED?
- the stakeholder map (see exercise 1)
- interview template
- pens or markers
EXERCISE:
- Take a look at the stakeholders from the exercise “1.Mapping” and discuss which are the most important stakeholder groups
- Divide into pairs/teams and pick a group of stakeholders that interest you the most. Try to pick as different groups as possible
- Set up an interview with a person from your chosen group of stakeholders. Use the interview template and write down the answers. Try to listen and understand with an open mind
- Regroup after the interviews and shake your findings with the rest of the team
TEMPLATE: Interview questions
1. What is/are the problem(s) in this place?
What is the main issue that needs to be addressed?
2. What is the nature of the problem?
What has caused and what continues to feed the problem?
Is it a symptom of a deeper problem?
Is this the cause of other problems?
Why should you or anyone care?
3. What needs to change at a larger level?
What should it change into?
What for?
How does the change happen?
4. What part of this change do you feel called to do?
What would you like to see happening?
Who should be a part of the change?
CREATIVE PLACEMAKING TOOLBOX – PDF
(english)
PUBLISHER
KA-MATRIX
Association for social development
Jurja Haulika 22.
47 000 Karlovac
Croatia
email: info@ka-matrix.hr
web: www. ka-matrix.hr
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PARTNERS:
SUOMEN KULTTUURIPERINTÖKASVATUKSEN SEURA RY
Association of Cultural Heritage Education in Finland
Hallituskatu 2 B,
Business ID: 2148270–7
00170 Helsinki
Finland
email: info@kulttuuriperintokasvatus.fi
web: kulttuuriperintokasvatus.fi
FB: www.facebook.com/kupekasvatus
URBAN GORILLAS
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Cyprus
AUTHORS:
KA- MATRIX:
Manuela Kasunić & Denis Mikšić
SUOMEN KULTTUURIPERINTÖKASVATUKSEN SEURA:
Eeva Astala & Ira Vihreälehto
URBAN GORILLAS:
Despo Pasia & Marina Kyriakou
IMAGES & ICONS:
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DESIGN:
Studio Ratković
This website reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
